Campaigns

The Oera Collection

Images: Bibi Borthwick

A curving knot, elemental in form, softly binds the body. It coils around the finger, caresses an earlobe, loops the neck and wrist. It holds its wearer tight in precious protection. This is “Oera”, a purist talisman, a spiritual shield and celestial charm.

In ancient Mesopotamia’s logo-syllabic system of writing, the goddess Inanna, the morning and evening star, the lady of heaven, first daughter of the moon and great priestess, was symbolized by a braided bundle of reeds. Inanna’s knot was a symbol of fertility and protection, representing elements of her multifaceted personality, which spanned sister, seductress, warrior and wife. She shares associations with the Greek deity Aphrodite, the Roman goddess Venus, and her story is collectively reflected in all the women in the world today.

“Oera” is a contemporary cuneiform, a reinterpreted amulet in the Tabayer alphabet of protection, a symbol of transcendental power, an ethereal armor. Its knotted shape, tactile, sensually rounded, sculpted in gold and dusted with diamonds, safeguards the diverse dispositions and immeasurable emotions of the women who wear it. “Oera” connects softly yet securely to the skin, as a single earring, a cuff, a link in a chain, a pendant, imagined as an individual element or repeated form. It gradually acquires a knife’s edge mid-point, resulting in asymmetric ends.

Goddesses who soar in the skies and women who walk the earth: vulnerable, brave, soothing, and strong. 

Protectors, but protected.

“Oera” watches over its wearer, but it is part of her too.

 

THE EDIT

Discover the key designs from the collection